How I work · 01—05
Five clear stages. You always know what we are deciding now and what happens next. Explore the process below.
01 / 05
We begin by making the task clear. What should the design solve, who should it reach and where will it live? I gather needs, constraints and ambitions in a simple brief so we know exactly what we are working towards.
We find the goal, the audience and the story that matters.
0102 / 05
I explore the format, the audience and the visual possibilities. References, sketches and small experiments are shaped into a direction with a clear idea — not just a particular style.
Research and visual routes turn the idea into something concrete.
0203 / 05
The chosen direction becomes style frames, storyboards and visual principles. This is where typography, colour, composition and the elements that make the work recognisable across formats fall into place.
Sketches become one coherent visual system.
0304 / 05
I build the movement from timing and animatic to final animation. You see the work at clear milestones, so feedback arrives at the right time and details can be refined without surprises at the end.
Timing, transitions and sound bring the design to life.
0405 / 05
Finally, I adapt and quality-check the material for the agreed channels. You receive an organised, ready-to-use delivery — and a system that can keep working when the next format or story appears.
Everything is quality-checked and prepared for the right channels.
05Have a project in mind?