Øje på Sagen

Øje på Sagen explores one East Jutland news story each week. The artwork needed to signal focus and journalistic curiosity before a listener reads a single word.

A podcast cover is often only a few centimetres wide on a phone. That left no room for decorative noise: title, eye and atmosphere had to work immediately.

The central idea is the act of looking. The torn paper makes the eye feel like an entrance to the story — or as if the story is looking back at you.

One symbol holds the whole concept together: focus, investigation and curiosity.

I tested typography, texture and contrast at real thumbnail size. Each round removed another unnecessary detail until the idea became impossible to miss.

The finished identity is direct enough for a small podcast tile and flexible enough for social graphics, articles, promotion and motion design.

It attracts attention without sacrificing journalistic credibility.