Uformelt
A visual identity for Uformelt — a handmade world of symbols, paper textures and cables that wander from one story to the next.
- Role
- Design & visual identity
- Client
- TV2 Østjylland
- Year
- 2026
- Category
- Identity, Motion, Broadcast
01 / 05
The brief
Uformelt is built around relaxed conversations with people from East Jutland. The identity needed to feel close, everyday and slightly unexpected — never corporate.
I designed the complete visual package, from the logo and motion language to episode graphics and thumbnails.
02 / 05
The balance
Informal does not mean unstructured. The main challenge was finding a balance between handmade warmth and a system that remains clear on television.
Every odd little detail had to earn its place and still work at speed in production.
03 / 05
A visual conversation
The cable became the visual thread that ties the identity together. It moves freely between the symbols, just like a conversation moving between topics.
- 01Paper textures for warmth
- 02Green tape as a recognisable surface
- 03A cable that connects every format
- 04Small symbols that add stories and personality
04 / 05
The system
The final package includes intro, outro, dividers, lower thirds, thumbnails and reusable graphic assets.
The pieces can be recombined without losing the relaxed tone, which makes the identity practical for an ongoing production.
05 / 05
The result
The result is a soft, personal and recognisable identity that works in motion, stills, thumbnails and even merchandise.
It feels free, but the structure underneath keeps everything together.
Final visuals
